Write-Your-Own-eBook-Or-Sell-Someone-Elses

Should you write your own eBook or sell someone else's? This is a question that every new internet marketer needs to answer. It's a question which is core to the type of business they will be running. It's a question with serious repercussions for the business.
And the answer is... it depends.
Right about now you're going "Oh, thanks. That's really helpful. Let me be just as helpful the next time you need a boost in the winter!" Calm down. Just because I can't answer the question doesn't mean I can't tell you how to answer it.
The reason I can't answer it for you is that it is a strategic question. And also one that will change for each product you create.
The first question you need to answer is "Is this niche a strategic part of my business? If it was sold tomorrow would my business radically change?" You see every business has a life outside of its main product line. But sometimes a product line is so integrated with the product that if the product disappeared the business would undergo a radical shift in direction. The more important the product to the business raison-d'être the more strategically important the product. And the less flexible your ability to outsource.
The next question you need to ask is "How important is this product to my suite of products?" There are two types of products as far as this question is concerned. Those that your reputation with your niche will rest upon. And those that are fill ins and revenue generators.
Once you've answered those questions you will have the information you need to determine an appropriate solution.
You see there are reputation significant products within a strategically significant part of your business. In theory - and certainly when you are starting out -- you should be driving those products personally. After all. Your reputation is going to be built on the quality of those products.
The second group is at the other end of the spectrum. These are fill in or revenue generators which are in non-strategic businesses. Because they could be sold off tomorrow your personal involvement isn't necessary. These should be ghostwritten (which is another word for outsourced).
But in between are those which are reputation significant but for non-strategic businesses and fill in products for strategic businesses. It's in this are that you need to make a decision based on availability and other factors.
Generally speaking you can safely outsource even reputation significant books for non-strategic businesses. However, you need to be involved enough to approve, disapprove or request changes if the product is not of high enough quality. But there are situations where you will want to ensure that book is written by you.
With fill in products for strategic businesses you can outsource or have the product ghostwritten. However, you need involvement. After all if the book has a different viewpoint than other products, you'll confuse your customers.
Of course, there is one other time when it is safe to outsource or have your book ghostwritten. That's when your abilities are below the minimum acceptable