If you are just getting started in the profitable world of building your own e-book empire, then you are going to need to read this. The information product business is very competitive and if you make these newbie mistakes, your business will go nowhere. Keep reading to find out more.
Here are the 10 DONT's of e-book marketing and creation:
1. Don't sell things people don't want to buy. This is a no-brain-er, but if you just create your product in a bubble, then you won't know what your market really wants and you could be wasting a lot of time.
2. Don't give your book away and then try to sell it later. Never give anything away that you want to charge money for.
3. Make sure that you have security measures in place to keep the low-lifes out there from stealing your e-books and selling them elsewhere or giving them away for free.
4. Make sure your product does what you say it does. You have to live up to your promise or you won't make any money. People only want quality.
5. Make your web site look professional. Do some homework and see how the pages of the big guys look. If you page doesn't look that way, change it. It can't look like your kid brother made it or people won't trust you.
6. You must have a cover graphic for your product. People are visual. They want to see what they are buying even if it is just a virtual item.
7. Never stop promoting your product. Your customer will not come to you. You have to remind them frequently that you are still in business and that you have a product that will solve their problem.
8. Never focus on YOU. Always focus on the needs of the customer first, and what you will do for them. If you just talk about how great you and your product are, you are going to be great all by yourself. Your customer does not care about you, only their own problems.
9. Never get before you GIVE. If you try to take from the customer before they receive something from you, they will instantly be defensive. Show how you can help them first. Give them something just for visiting your site.
10. Never copy old ideas and re-sell them. You have to come up with something new. People don't have time, nor appreciate rip-off products that they have heard 400 times before.
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